Confidential IM

It’s best to assume that most business models, even the successful ones, have a short lifespan.

Why do you need   Confidential IM?

Core fund raising document

IM is a primary selling document. Outlines the structure of business as to how operations are aligned with the strategy

Investor rationale

Provide a holistic view of the affairs of business that will include comprehensive analysis, projections and explanation

Economic value of product

Helps to realize the economic value of the product, highlighting position of startup in value chain and what’s in for consumer

The information memorandum provides to the investor, a holistic view of the affairs of the company or any other corporate entity that seeks investments. Also referred to as an investment business teaser, it highlights the immediate and future goals of the concerned company and the benefits investor would acquire if he considers investing in the company.

  • Business Modeling:

  • Business model explains which consumer pain your business chooses to relieve, why your solution works better than competing ones and how big a wedge a company can drive between what customers are willing to pay and the actual cost.
    QA lays down step-by-step plan of action for operating profitable business in the right marketplace. It displays the revenue, expenses, working capital, industry and competitors, growth strategy and investment rationale. It helps to align operations with business strategy, improve process communication, improve operational efficiencies and gain competitive advantage.

  • Review and analysis:
    • Financial matters
    • Technology/Intellectual property
    • Customers/sales
    • Related party transactions
    • Production related matters
  • Strategic fit with buyer
  • Competitive landscape
  • Company’s status and positioning
  • Business case formulation


  • Financial Modeling:

  • Finance professionals at QA are aware of the smallest nuances of finance and decision that work and those that don’t. We analyze all elements of business and make plans for structuring and financing expansion, introducing strategies for increasing revenues in line with the interest of the business. It encompasses inputs from a company’s historical financial statements, development of assumptions and projections regarding its financial information, and using discounted cash flow techniques or models to produce a valuation figure.

  • Historical financial statement analysis
    • P&L
    • Balance sheet
    • Cash flow statement
  • Financial projections, financial forecasts and financial estimates
  • Determination of discount rates
  • Ratio analysis
  • Trend/pattern analysis
  • Industrial comparatives
  • Portfolio management and security valuation
  • Investment in new projects, fixed assets and equipment
  • Determining the value-creation or destruction from replacing existing assets or equipment